New Brands

“If it's not in nature, it’s not in WAG”

Born in Melbourne, the WAG brand launched at the St Kilda Farmers Market and has since grown into a premium global treat provider.

Our product team are committed to developing 100% natural dog treats using sustainable ingredients sourced from ethical suppliers and farmers.

Our innovation shines in repurposing meat byproducts meant for humans into tail wagging treats. In our playbook, reducing waste means throwing a double treat – one for Earth and one for your dog. Waste not, want not, wag a lot!

We love cats as much as you do and probably like you we have our very own fluff, Smudge pictured above.

In 2016, we wanted to install a cat door for Smudge. But the only place suitable to install one was too high off the ground for Smudge to get access.

After looking around for an off the shelf solution we realized there was nothing suitable on the market. So we invented Monkee Tree (that's "Monkee" with two e's, not "Monkey Tree").

Applying some advanced engineering design we created a patented modular cat tree / cat ladder capable of supporting large cats up to 27lbs (12.5kg).

Monkee Tree is very much a family business, with Smudge testing the prototypes and cat modelling for us!

We love dogs and they love us! At Brightkins, we're dedicated to creating whimsical, family-friendly pet products that help you engage, stimulate, and bond with your furry friend.

Why Brightkins?

Designed in consultation with a certified professional dog trainer, our treat puzzles and training tools help dogs stay free from boredom and anxiety through playful learning that gets the whole family involved!

Safety

Our dogs are part of the family, so we want to keep them happy and healthy. That's why the safety standards we apply to our pet products are the same as the ones we apply to our preschool toys.

From a dog friendly office to birthday parties for our fur babies, we don’t just love our pets. We think of them as our family. It’s how we are able to put such care and devotion into the creation of our toys. They’re designed not only with lifestyle in mind, but to be the highest quality and safest on the market. ZippyPaws’ own cats and dogs are our first line of quality assurance. If it’s not good enough for our own, it’s not good enough for yours.

Together - through beautifully designed products and a community devoted to giving their pets the best life has to offer - we promise to cultivate curiosity, harness innovation and keep tails wagging. All without costing an arm and a paw.

Ibiyaya is your number one partner in giving your pets a happy life: inside the home and outside of it.

We offer different types of pet strollers, carriers, backpacks, and accessories to help you and your pets make lasting memories. We make sure that pet is safe, secure, and comfortable in style, with products that are of high quality and are built to last.

In the heart of Ibiyaya, we believe in providing our pets with a loving home where they can know that we care about them no matter what stage of life they’re in, whether they’re a tiny puppy or a senior cat in need of special attention.

Ibiyaya started just in a home garage in 2002 and has now expanded to almost 30 countries around the world. We comply with SGS Safety Standards and are ISO-Certified.

Dogs. They bring happiness, comfort, love, and lightness into our lives. They're called "man's best friend" for a reason. But our goal—like yours—is to be "dog's best friend." We do this by making things dogs love. You know, anything that goes along with jumping, running, chewing, napping, cuddling, and playing. And we want the fun to go on... and on.

As Dog’s Best Friend®, West Paw delights dogs with healthy toys and treats—while watching out for their human companions and the world we all live in, too.

 Founded in 1996, West Paw has been designated one of Forbes America’s Best Small Companies (2016), Montana Manufacturer of the Year (2017), and Bozeman’s Choice Employer (2020). Their products can be found in over 6,000 retailers in 40 different countries.

Max & Molly products are as individual and unique as our four-legged friends themselves.

Our designs convey active joie de vivre with the pet, while functionality and comfort are always in the foreground.

With our brand new GOTCHA! Lost & Found App we once again raise the bar for the safety of your pet.

Simply Seaweed are wholesalers of high quality certified organic Ascophyllum nodosum to the Australian vet and pet industry.

Our product is used as a dental care dietary supplement for dogs and cats. Our mission is to improve the dental hygiene of pet dogs and cats by providing an affordable, easily accessible and easy to use product to the community.

Our business is mostly powered by renewable energy and our main couriers are carbon neutral. Our 40g and 200g container bases are made out of 100% recycled plastic. Our boxes are made from recycled material, as is our packaging tape. 

Rest assured that if you choose to use our product, not only will you be caring for your animal’s teeth and their general health, you will also be supporting a business that is in turn supporting the community and the environment.

We’re a little Aussie company with a love for animals. We’re on a mission to transform the pet industry with our Australian-made range of natural pet treats.

At The Golden Bone Bakery, we believe that pets are an important part of the family. They bring joy, happiness, and excitement into our homes, so it only makes sense for us to do the same for them.

What makes them happy? Plenty of loving attention, and food, food, food! Treats are an integral part of any human-animal bond. Whether it is for training, snacking, or playtime, you want to be sure you’re looking out for their health at the same time.

The Golden Bone Bakery has thoughtfully created a range of natural pet treats for your fur babies since 2015. They are not only 100 percent free from artificial ingredients, but nutritious too.

Eating too fast is unhealthy for dogs and may cause digesting issues, but an over-challenging meal may also annoy them!

PetDreamHouse PAW IFS was invented to provide fun and interactive feeding experience at various levels for your four-legged family members, so that they will never get bored or annoyed again.

All our products are made with FDA approved, toxic-free materials at human standards.

PetDreamHouse PAW IFS includes a PAW shape feeder and various functional accessories. The feeder alone is a slow feeding plate and can offer additional feeding options when used with other functional parts. For example, our newly launched PAW Pad is a licking accessory, which encourages active licking and keeps the pets calm.

Biogone is an Australian owned business located in Melbourne.

We are innovators in landfill-biodegradable plastic technology, working with local and international suppliers to produce cost-effective landfill-biodegradable and home compostable everyday plastic products.

Biogone was one of the first businesses to introduce landfill-biodegradable plastic to the Australian market; a product that is now used across 25 countries.

We believe if single-use plastics must be used then they should be made to be recyclable and biodegrade where they will be disposed of – in a landfill, commercial or home compost facility.

Desk Nest™ Cat Bed keeps your furry friend close, content, and your desk paw-free. It’s easy to attach, adjustable, and a purr-fect fit for any workspace. Bid farewell to interruptions from your kitty!

Desk Nest™ is the ultimate solution for cat lovers who work from home. The bed elevates over your desk keeping your kitty close and workspace interruption-free.

Desk Nest: Strong, versatile, easily supports 25 lbs (11.3 kg), and fits different desk sizes, keeping your cat comfortable and safe.

No desk modifications or drilling are required.

The Art of Whole Food story started in 2011, when we purchased a boutique butcher shop and deli in Sydney and were able to acquire the purest, highest-quality ingredients for our broths. We cooked them for local residents as well as our own family, and people began traveling from all over Sydney to purchase them after they saw and felt the broths’ health advantages. Although we no longer own the store, the cooking journey continues!

Upon seeing the advantages of the broths, we created the Pet Broth line in 2018 to feed and treat pets as well as humans. We now offer bone broths that are beneficial for the entire family!

All of our ingredients are sourced locally in Melbourne, Australia, with the meat (chicken, lamb, and beef) coming from the Victorian Highlands.

PetShop by Fringe Studio is a producer of high quality pet products from plush toys to dog bowls, and human friendly pet loving products as well.

Make every day full of fun with Fringe Studio’s PetShop plush and squeaky dog toys! From cute sloths that love to laze around on rainbows and hamburgers to magical unicorns, PetShop’s unique collection of pet toys keep your pooch entertained and give your dog lots of snuggly friends to play with.

In the late 1990s Betsy Lipscomb–cat behaviorist, cat lover, and founder of SmartCat^®–understood that people surrendered their cats to shelters because they didn’t know how to change undesirable behaviors.

By 1999 Betsy decided that she wanted to start a company whose singular mission was to enhance our pets’ quality of life by providing for their behavioral needs. The result was our Ultimate Scratching Post. Thus SmartCat^® began and the rest is history.

In 2009 our company branched out to become Pioneer Pet Products^® to expand our quality designs and construction into a wider range of products. 

Our hardgoods product line continues to grow as well. Since 2020 we have introduced the Swan Fountain, Magnolia Fountain, Vortex Fountain, Elevated Vortex Fountain and Drawstring Pick-Up Bags.

Our mission has never changed: our focus remains to provide superior products that will improve the quality of life for pets and their guardians. 

REID Stockfeeds is a proudly family-owned business, delivering trusted feed solutions for nearly 40 years.

After a careful and well-considered refinement process, we ended up with an exceptionally high quality grain and this led to an ever-increasing knowledge and understanding of nutrition and how important it is if you want to keep any form of livestock strong, healthy, and productive.

We firmly believe that whether you’re talking about beef cattle, pigs, sheep, dairy cows or laying poultry / chicken, nutrition is paramount to achieving sustained growth and productivity.

At Omega Paw we develop, manufacture, and market innovative dog and cat products.

Each year we introduce new, unique, functional products that excite our customers with their creative design.Our goal is to continuously manufacture these products with quality and efficiency to bring value to our customers.

We always aim to build partnerships with our customers by being responsive to their needs.

In all Omega Paw activities we will operate with honesty, integrity, and genuine concern for our employees, customers, suppliers, and community.

Appropriately named due to the phenomenal reaction cats have to our catnip. Our toys are perfect for anyone who loves cats. Once a customer sees what an impact our products have on their cats, they will inevitably come back for more to get as gifts – not to mention more for them! If there is ever any doubt or hesitation in how effective our products are, throw one to a cat and see how undeniable the evidence is!

Each and every one of our toys is completely filled with our fabulous catnip. 100% stuffed FULL of premium, organically grown catnip. No cotton fillers, no plastic pieces, and certainly none of that cheaper ‘toy grade’ stuff. After all, they are catnip toys – shouldn’t they be filled with catnip? We think so and filling them to the max with Yeowww! Catnip gives you the best value.

For the last 20 years, the UK makers Lenric® have been manufacturing the famous ‘Original’ All Day Energy Saving Amazing 10 HOUR Wireless Pet SnuggleSafe® Microwave Heatpad.

Used worldwide and recommended by pet owners, breeders, rescue centres and anyone with animals needing long-lasting warmth.

2 easy steps to a warm and happy pet!

CATCH by NORTHMATE is an interactive feeder for cats, designed to stimulate their natural instincts and ability to catch food with their paws.

The desired amount of cat food is scattered across CATCH, and it is up to your cat to push and grab the food out between the many smoothly rounded spikes.

CATCH by NORTHMATE prolongs eating time significantly. This results in a happier and healthier cat.

CATCH by NORTHMATE is available in one size, designed for all breeds. The beautiful purple color reflects the majestic nature of the cat.

CATCH by NORTHMATE is made of hard plastic (without phthalates) and can therefore be used outside and cleaned in the dishwasher.

"To date we have sold millions of “Da Bird” throughout the US and worldwide. We now have more than 40 crafters throughout Mid-Michigan ensuring the quality of our handmade toys and it’s to their skill, productivity, and loyalty we owe the most.

Da Bird has received rave reviews from individuals, celebrities, in the press and, most of all, from you and your cats. A trip to YouTube will show many unsolicited reviews and wonderfully entertaining vignettes of cats and people having a ball."

Burgess is an independent family run business based in Thornton-le-Dale.

We are one of the UK’s leading animal food manufacturers, catering for the country’s top nine most popular animals including dogs, cats, rabbits, guinea pigs, chinchillas, hamsters, gerbils, rats and ferrets.

Our high-quality recipes have been formulated with vets and nutritionists. This ensures they contain the right balance of vitamins and minerals to supplement your pet’s diet to help keep them happy and healthy.

With ingredients including salmon and New Zealand green-lipped mussels, this high-end, air-dried premium dog food is suitable for all life stages and may be used as a treat, topping, or whole meal.

• Preserve the Health of Your Skin and Coat
• Cardiovascular Health (Fatty Acids Omega-3 and Omega-6)
• Support for Joint Health (strong bones, healthy joints)
• A minimum of 95% beef content
• Free of gluten, grains, or hormones.
• Wholesome diet (low fat, high protein)

Freecat is a brand established by dedicated cat lovers.

We develop products for cat's health and happiness, using top-quality ingredients and ensuring they align with natural feline behaviors and preferences.

After 2 years, countless iterations, and valuable feedback from pet parents, meet your all-in-one nutritional treat for dogs & cats: Wonderfur Bites

• Vet-Endorsed and Science-Backed
• 100% Natural and Human-Grade Ingredients
• Supports Multiple Health Benefits for dogs and cats
• Proudly Australian-made and owned
• Palatable and Loved by Pets

A tasty, meat free topper for all dogs!

In todays urban landscapes, out furry companions miss out on the natural insticts of hunting and foraging that their ancestors once enjoyed. Despite our best effors, their diets might not be giving them the dietary fibre and beneficial bacteria they need for a happy, healthy gut. A well-functioning microbiome is essential for your pet's overall health and vitality. That's why Feel Good Doggo® meat free meal toppers are fomulated with carefully selected, scientifically proven ingredients designed to address a range of health nissues, from digestive concerns to immune system support.

Provide your pet with the support they need to thrive from the inside out.

Introducing Fishtastic, your destination for premium pet care with a nine-year legacy of excellence. As an esteemed Australian owned business, we are proud to broaden our range to include an array of offerings, from irresistible treats and long-lasting chews to innovative toppers that elevate your pet’s dining experience.

At Fishtastic, our commitment to pet wellness remains unwavering. Our sustainably sourced fish-based products - now expanded to cover treats, chews, toppers, and more, are meticulously crafted to provide essential nutrients for a healthy skin and coat. We are not just a brand; we are a comprehensive solution for all your pet’s needs.

We embrace our dedication to purity, ensuring our products are free from additives, preservatives, and artificial colors. Welcome to a world where pet care meets innovation, setting a new standard in the art of nurturing our furry friends.

Our 100% Australian made pelletised pine bedding offers great benefits for horse stables.

It provides excellent absorbency, reduces odours and creates a comfortable surface for horses to stand and lay on.

Made from 100% renewable pine, this bedding has environmental advantages and promotes sustainability by using a replenishable resource.

• Made from 100% Australian plantation pine

• No chemicals or additives - all natural

• 100% biodegradable

• Less dust

• Easy to store

• Easy to clean, saving time and effort

• Economical and long lasting

Snooza Pet Products is a proud Australian owned manufacturer and supplier of premium, designer pet comfort products. We have been operating in Melbourne’s Bayside suburbs for over 30 years.

At Snooza, we are all pet parents and have our deep understanding that they take such important roles in our families, drives us to create the best comfort products of the highest quality, always with a light touch on our planet.

As a team, we are a diverse bunch. We bring at least nine different cuisines into the lunchroom, speak over ten different languages, celebrate six different faiths and prove that age is no barrier to success.

One thing unites us, though and that’s the fact that we are all pet lovers.

Loved by humans, adored by pets, Pet Teezer is designed to gently detangle, de-shed and pamper.

This palm friendly brush is ideal for de-shedding double-coated dogs, the ergonomic shape helps reduce wrist sprain during periods of brushing, making your life easier.

Using patented two-tiered teeth technology, the longer teeth gently remove dirt, reaching confidently down to the undercoat, the shorter teeth pick up loose hair.

WHO WE ARE

At the very beginning, we wanted a company that was unique, a standout, based off Honesty, Care, Trust, Reliability and Loyalty.

The name 'EquaCare' was a work in process for many months as we wanted a name that meant something.....

We wanted to included all aspects of our business from being Australian owned, including all animals, through to our caring culture.

We incorporated Equine, Quality, Animal, Australia, Care & Sustainability all into one, and EquaCare came to life.

ONLY THE BEST SINCE 1976

KONG has been innovating since 1976 to enrich the lives of pets with the highest quality pet toys and treats. The KONG product line provides mental and physical stimulation through encouraging play, appropriate chewing habits, and controlled feeding to help ensure pets are at their happiest and healthiest at every life stage.

New range of accessories available -

• Leads
• Harnesses
• Collars

Handmade in the beautiful King Valley! The perfect horse treat to keep your horse happy.

Mario loves these and your horse will too!

100% Natural

Contains Linseeds

Ingredients: Molasses, Bran, Flour, Lupins, Water, Linseeds, Minrosa Salt

Created by Pet Lovers - Recommended by Vets - Enjoyed by Pets

Arthur and Sandra Wajs, in collaboration with Nicole Sylvia developed HempPet, primarily to help a much loved family member who was suffering from skin cancer. This served as their inspiration and motivation to create a superior, natural alternative to traditional dietary supplements for pets.

Hemp Oil has finally been recognised as a true superfood with a vast array of nutrients considered to be important for good health. Hemp is quickly growing in popularity as a supplement for humans, but our companion animals need it too! .

After experiencing the amazing health benefits of Hemp first hand, Arthur, Sandra and Arthur’s sister Nicole in conjunction with Australian scientists, hemp industry experts, naturopaths and vets developed HempPet. The first Australian made Hemp pet range to be introduced to the market.

Lenny’s Kitchen Muesli is formulated in conjunction with renowned and respected Australian Vet, Dr Bruce Syme BVSc (Hons). Dr Bruce practices as an Integrative Vet, blending conventional and complementary therapies to achieve the best outcome. He has been a passionate advocate for raw, natural feeding for over 30 years.

Lenny’s Kitchen Muesli contains 18 air dried raw ingredients, including herbs, plants, vegetables, fruit, vitamins, minerals and essential nutrients. We pride ourselves on sourcing local ingredients wherever possible.

Our Muesli is suitable for all life stages. Follow the feeding guide to prepare the right amount for the Dog or Puppy in your life.

When soaked with warm water for just 5 minutes, Lenny’s Kitchen Muesli mimics the gut content of a prey animal- the first food eaten after capture in the wild. Mixed with the suggested amount of raw, fresh meat (including 10% organ meat) it becomes the perfect balanced meal to promote health and longevity.

Australian-owned business based in Barossa Valley. With the mission of advancing animal health, EAC develops, manufactures, and distributes innovative nutraceutical products for cats, dogs, and horses.

Since established in 2017, EAC has been dedicated to improving the well-being and vitality of our furry friends and become a leading brand trusted by thousands of owners and professionals. Starting from 2022, EAC proudly committed 5% of turnover to R&D to stay at the forefront of innovation, and pledge a commitment to support and lead change within the animal health industry.

EAC Innovation & Research Centre was established since then to strengthen its footprint in the industry. With all this and more, EAC can continue to deliver what is in the DNA of the team: you care, we care.

As an Australian-owned, family operation, Enduro strongly believes in providing high-quality products while supporting other Australian-owned businesses.

For this reason, Enduro products are manufactured in Australia using ingredients sourced from Australian farmers and other local suppliers. All products meet AAFCO standards, and are free from artificial colours and flavours. With Enduro, you can be sure you’re getting a quality Australian product that’s dedicated to meeting the needs of you and your dog.

To many cat lovers, our cat care brand, Chandler® Cat Litter is synonymous with premium qualities. Chandler® Cat Litter Range is 100% Australian owned and Made.

Chandler® Cat Litter is renowned for their effective odour-control and long-lasting performance as well as being suitable for cats of all ages. Let us tell you why we are your furry friend's next best choice to solve all your litter problems.

Originally established in 1991, Chandler® Cat Litter Range offers cat owners quality cat litter products. Using 100% natural and high quality non-clumping Australian Attapulgite Clay, our product is proven to be the best choice for cats and their owners.